Successful Marketing Strategies for Professional Organizers
Learn the skills and techniques you need to market your organizing business to success!
Marketing is the key to a successful organizing business!
This course includes 4 comprehensive courses to help you learn how to market your organizing business.
Classes:
Marketing 101: Brand Yourself for Success
There is a lot of competition out there! How do you make yourself stand out among the other organizers? In today’s world, you need to brand yourself for success with a unique and consistent image. We’ll help you ask the right questions and consider all the options you’ll need to decide on a name and a brand. We’ll also teach you how to build and market your brand to ensure that everyone knows your name.
Here’s what we’ll cover in Marketing 101: Brand Yourself for Success
- Branding basics and benefits
- Identifying your “Why”
- Creating your image
- Choosing a name
- Building your brand
- Marketing your brand
Marketing 201: Seven Strategies for Marketing Success
As a business owner, you should always be on the hunt for new customers and seeking methods to bring them to your door. If you are not consistently looking for opportunities to build your customer base, your business could fall off of its growth track. While there are many ways to reach your organizing prospects, we focus on seven strategies for success that you can use to help kickstart a marketing program for your business.
Here’s what we’ll cover:
- Finding organizing clients
- Building your contact list
- Direct marketing
- Networking
- Media
- Showcase strategies for professional organizers
- Strategic alliances for professional organizers
- Advertising
- Social media
Marketing 301: Mastering Social Media
For professional organizers, social media is integral in a marketing plan. Mastering social media can be a key factor in the success of your organizing business. We’ll cover each major social media platform, show you how to effectively use social media and efficiently boost your organizing business, and increase your customer base.
Here’s what we’ll cover:
- Benefits of social media for organizing businesses
- How to use social media effectively as an organizer
- Specifics on LinkedIn, Yelp, Facebook, Blogs, Twitter, Google+, Pinterest and YouTube
- Tips and tricks to get the most out of each platform
- Managing your social media time
- Streamlining your social media processes
Marketing 401: Public Relations and Media
Public relations and media exposure allows professional organizers to gain recognition and establish themselves as experts in the organizing industry. It also offers a chance to stand out against the ever-increasing competition as new organizers join the industry in droves. A good public relations campaign is imperative to your company’s success. Implementing a successful public relations strategy is a very complicated process. In this on-demand e-Course we’ll teach you the plan and process and give you all the information you need to run a great public relations and media campaign.
Here’s what we’ll cover:
- What is public relations?
- Benefits of public relations for professional organizers
- Types of media
- How to establish yourself with the media
- Creating a press kit
- Developing and executing a public relations plan
- Getting press
- Measuring the results
- Handling bad public relations
Included: 5 essential Professional Organizer Sales and Marketing Forms
We’ve done the work for you! These essential sales and marketing forms will help you create a press release, pitch your services to clients and learn how to use social media effectively and efficiently.
All of our sales and marketing forms are specific to the organizing industry. They are customizable, so you can add your logo and business information to make them yours. We provide you with both Word and PDF versions of each form, so they will open on any computer.
Press Release Template
The more your name appears in the media, the more business you’ll receive. Use this Press Release Template to create an attention-grabbing press release and get your name out there!
Marketing Plan Template
An effective and efficient marketing campaign starts with a good marketing plan. We’ve worked with marketing experts to develop this marketing plan template to help you easily create an effective marketing plan.
Social Media Marketing Guide
Our Social Media Marketing Guide offers general strategies, targeting tips and time management for all of the major social media platforms. This guide will help you streamline your social media marketing for maximum impact.
Sales Script
When a potential client calls or emails you need to be ready with your sales pitch. These Sales Scripts include proven-effective language to win over several types of organizing clients; home, office, chronically disorganized, moving, home staging, hoarders, workshops and more!
Solicitation Script
If you want to grow your organizing business, referrals from other professionals and related companies are a valuable resource. You’ll need to reach out and introduce yourself to them in order to receive these referrals. This Solicitation Script will help you reach out with confidence.
Our Professional Organizer Sales and Marketing Forms have been proven time and time again to help professional organizers grow their organizing businesses through effective marketing and increased sales.
Your Instructor
Sarah Buckwalter is a Certified Professional Organizer® with over 25 years of experience in home, move and office organization. In January of 2000, she founded Organizing Boston. Organizing Boston is the largest professional organizing firm in New England and the winner of Best of Boston Home™, Best Professional Organizer.
Highly regarded and nationally recognized as an organizing industry expert, Sarah frequently lectures on organizing and business development. She has shared her organizing expertise in print and on dozens of news and television programs. Sarah has appeared several times on the hit television series, “Hoarding: Buried Alive” on TLC.
With a desire to share her experience with fellow organizers, Sarah created Organizing U . Organizing U offers professional organizer training programs, business coaching and an organizing directory.